At the beginning of the new year, food trends in the industry are changing faster than ever, such as the popularity of frozen pears in Harbin's ice and snow tourism and the authentic Shanghai-style spare ribs rice cakes inspired by Wong Kar-wai's film "Blossoms." Consumer curiosity is always in motion, constantly seeking out what's fresh and the next big trend.

Therefore, in a highly competitive market, brands not only need to keep up with the latest trends but also stay ahead of the curve, creating products that can capture consumers' attention and make them come back for more. The key to standing out is understanding what consumers will crave next.

However, understanding the ever-changing preferences of consumers requires a significant amount of time, energy, and resources. Let us assist you with that. Our team of marketing research experts will help you move beyond speculation and gain insights into consumer preferences.

What's our secret sauce?

We heavily invest in top consumer trend resources globally and have dedicated teams analyzing trends throughout the year in different countries and regions. We closely monitor what's currently popular and anticipate future trends.

In North America, We track trends in the constantly evolving retail market through retail scanner data from Circana. We subscribe to over fifty product categories and track the top flavors and brands, as well as top growth flavors and products. We also use this data to analyze health and wellness trends and growing claims, like organic and non-GMO. Additionally, we track new product introductions and emerging trends through Mintel GNPD..

In China and North America, to better serve the foodservice sector, especially high-end dining, we pay close attention to restaurant trends through Mintel Menu Insights, including in-depth analyses of limited-time offers and growing ingredients. Additionally, we track new product introductions and emerging trends through Mintel GNPD.

In Germany, we offer more assessments on flavor libraries, ingredient matching, story integration, and packaging concepts for the final product, ensuring clarity and innovation in your product development journey.

Beyond these key resources, Fuchs global locations also monitor various information sources, including AI tools, professional data platforms, industry and trade journals, special studies, and third-party commissioned research.

Fuchs' global resources seamlessly support your exploration of market trends, consumer preferences, and flavor innovations.

As a raw material company, we don't just provide you with these analyses; we also help you transform them into actual market products. Let's innovate together! Our experts will provide you with concept ideas based on current and upcoming trends, customized for your brand and target audience. Our goal is to help you create the most enticing, trend-setting, and beloved food products for consumers.

Global Insights from Culivision

As part of the Fuchs Group, our global resources mean that we have access to insights from around the world. Culivision, the flavor creative division of the Fuchs Group, offers all the flavor inspiration you need and supports flavor solutions from conception to reality.

Reacting to trends isn't enough to keep up with consumers' ever-changing cravings. Setting the trends is the key.

Culivision's market research experts from around the world delve deep into macro and micro trends, tracking year-over-year growth for hundreds of thousands of foods, flavors, and ingredients.

Our analysts combine all this data with analyses of industry trend insights to predict what consumers will crave next. Next, we collaborate with our R&D chefs to stay ahead of the curve, innovate, and create cutting-edge products that lead the next food trends.

Culivision is one way that Fuchs fulfills its mission of bringing the joy of food to life for consumers globally. Partner with us to create future products supported by data and inspired by deliciousness.

Want to know more about Fuchs' stories and products? Contact us now to discover how Fuchs can help you stand out from the crowd.